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E aroho tia ana ahau ki te maunga o Pukeone,
e tipu aka ahu ki te taha o Riuwaka te awa,
ko Pōneke ahau.
Ko Zuiderkruis te waka,
ko Ngati Pākehā te iwi,
ko Siobhan McCarthy tāku ingoa.

Passionate about human-centred design, technology, culture, and equity.
Visual designer and blue sky dreamer at heart, service and system innovator in practice. 

Service Design

Experience Design
Visual Design
Brand Identity


June 2019–Present

Victoria University of Wellington

Service Designer
Working with the Information Technology Service team at Victoria University, assiting with the roll out of collaborative technologies.

September 2017–May 2019

NZ All of Government Service Innovation Lab  

Service Designer
I was Service Designer in the LabPlus team in the All of Government Service Innovation Lab, which is hosted by the Department of Internal Affairs. Working across agencies public and private to help make government services better for New Zealanders.

The Service Innovation Lab provides a space for testing out new concepts for delivery of public services through the lens of life events. They bring together agencies and work with them to identify opportunities, conduct design research, co-design and support the creation of integrated services.

My role as a Service Designer was fast-paced and varied, involving workshop facilitation, user research and testing, design research, creation of designed outputs including UI and UX elements, among many other things.

Learn more about the Service Innovation Lab at and

July 2018–October 2018

Massey University

Senior Tutor 
Part time tutoring second and third-year students in interdisciplinary creative business related papers at the College of Creative Arts.

December 2016–September 2017

Ministry for Primary Industries

Service Designer
As a Service Designer at the Ministry for Primary Industries, I primarily worked on the Food Act 2014 Implementation Programme, as well as some smaller projects in other parts of the ministry.

This role involved customer research and workshop facilitation with food businesses and local council Environmental Health Officers across New Zealand, understanding their unique needs and designing services to meet them. I also worked on graphic and service design for the Simply Safe & Suitable Template Food Control Plan and other outputs related to food safety.
We created videos, simple plain language regulations and guidance, tools and templates for food businesses to help make their experience under the new Food Act simpler. 

October–November 2016

Insight Creative

Graphic Design Intern
I took a short internship at Insight Creative after completing my degree where I was able to work under some incredible senior designers whose work I greatly admire, and learn more about the ins and outs of working in a busy studio environment.

July–December 2016

Open Lab NZ

Junior Designer
I worked at Open Lab whilst completing the Honors year of my Visual Communication Design degree. I worked on primarily editorial design and visual design projects for digital and print outputs for a number of projects that came through the studio. Working at Open Lab helped grow my graphic design skills outside of the university setting, as well as honing my eye for detail.


Bachelor of Design, Visual Communication Design (Hons)
Massey University

Diploma of Jewellery Design
Whitireia New Zealand